# Change Image
including an image in a [**LinkedIn**](https://www.linkedin.com/) or [**Twitter**](https://x.com/) post is important for several reasons:
* **Attracting attention**: Images attract more attention than text alone. They stand out in busy news feeds and increase the likelihood that users will stop to read the post.
* **Increasing engagement**: Posts with images generally generate more interactions (likes, comments, shares). For example, on Twitter, tweets with images receive about 150% more retweets than those without images.
* **Improving understanding**: A relevant image can help illustrate and clarify the message you want to convey. It can make the information more understandable and memorable.
* **Humanization and storytelling**: Images, especially those showing faces or real-life situations, help humanize messages and tell a story. This can strengthen the emotional connection with your audience.
* **Algorithm optimization**: Social media algorithms often favor visual content. Posts with images are therefore more likely to appear in your followers’ feeds.
To maximize the impact of your posts with images on [**LinkedIn**](https://www.linkedin.com/) and [**Twitter**](https://x.com/)**:**
* Use high-quality and relevant images that relate to the content of the post.
* Add text or graphics to the images if it helps clarify the message.
* Ensure that the images are optimized for the recommended format and dimensions for each platform.
* Use analytics tools to evaluate the performance of your posts with and without images to adjust your content strategy accordingly.
In conclusion, including images in your posts on [**LinkedIn**](https://www.linkedin.com/) and [**Twitter**](https://x.com/) is a recommended practice to improve the visibility, engagement, and impact of your communications.
### **Change the image of your post.**
Click on the **image icon** at the bottom left under your post and choose the image you want to upload.
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